GTM Framework

Here is a simple exercise to map out end users of your product to to gauge whether your product is solving a pain point. I seen so many founders fall into this trap of building a product without validating the problem/solution which is the most crucial thing to do.

Column Explanations:

• Target End User: Be specific (Example: Yield Farmer, DeFi power user, DAO)

• Priority (1–5): Rank based on opportunity (Who do you want to onboard first)

• Core Pain Point Solved: What’s broken for them today?

• Value Prop / USP: (What is the value add for them using your product)

• Where to Find Them: Think online communities, marketplaces, events, newsletters, linkedin, TG groups

• Best Channel to Reach: Cold DM, Discord, paid ads, co-marketing, referrals, warm intros?

🚀 What To Do After Filling the Table:

1. Identify the Top 1–2 Segments

   • Focus on high-priority, high-value, easy-to-access users

   • Ignore the rest (for now, these are later targets)

2. Deep-Dive into Those Segments

   • Talk to 5–10 users in each group (customer discovery and get them to as a user/ LOIs)

   • Understand their language, problems, tools, and decision-making

3. Craft a Targeted Experiment for Each Segment

   • Build a simple landing page with your USP and clear CTA

   • Run small experiments (Twitter, Reddit, Discord, cold DM, etc.)

   • Track: clicks, signups, feedback, conversion rate

4. Refine Your MVP Scope

   • Prioritize features that solve for these high-priority users (Think Blur adding features NFT traders wanted vs Opensea, think Hyperliquid adding markets and delisting tokens that users wanted)

   • Cut what doesn’t matter to them

5. Iterate on Messaging

   • Adjust headlines, visuals, and language based on what resonates

   • Re-run outreach or content to improve engagement

   • Build your first X amount of users

6. Feed Learning Into Your Pitch & Dataroom

   • The feedback from your first set of users can now be used to refine your pitch deck and help with the fundraising narrative